Marketing

Determining Rents: Are you where you need to be?

Supply and Demand A major underlying factor determines rent – supply and demand. Generally, if the supply is low, the demand is high and conversely, if demand is low, the supply will be high. For example, if there is one other property of similar size and amenities in the neighborhood for rent, this substantiates a [...]

They Are Looking Online

It seems like every week a new property listing website comes online touting their high traffic, qualified leads, and millions of listings. Next week they are bought by a competitor and another one pops up. With estimates of 791 to 90%2 of potential renters searching for their next rental online, knowing when and where to post your vacancy [...]

Avoid Online Rental Scams

The days of advertising your listing in the local paper and meeting the prospect face to face are disappearing fast. As we adjust to the online world it's importance to conduct business cautiously. We have put together some general information on the most common rental scams, most of which we have encountered in some form or fashion. Generally, avoiding rental [...]